THE FUTURE IS HERE

Navigating the Right and Left Brain of AI

The key to leveraging AI is knowing which tool to use and when.

Generative AI, akin to your artistic right brain, dreams up new ideas.

Predictive AI, resembling your data-driven left brain, focuses on accuracy.

BCG’s Jessica Apotheker shares 3 tips on blending the ‘right-brain’ creativity of generative AI with the ‘left-brain’ logic of predictive AI for transformational success:

1. Focus: AI is powerful, but prioritize your most pressing needs.
2. People: Invest in upskilling your team for a smooth AI transition.
3. Tech with a Plan: Choose the right technology and build a future-proof architecture.

Whether it’s optimizing supply chains or sparking marketing innovations, explore how the creativity of generative AI complements the precision of predictive AI.