Predictive analytics is a method of using historical data to identify patterns and trends, enabling organizations to make informed predictions about future events. It combines various techniques, including statistical analysis, data mining, and machine learning, to analyze past performance and forecast future outcomes. This approach has gained popularity across industries, as it allows businesses to optimize their resources and make informed decisions. AI plays a critical role in enhancing the capabilities of predictive analytics. Read more on the blog! https://www.aismartmarketing.com/blog